The Morgan Experience Centre – A Subtle Blend of Tradition and Technology
Client: Morgan Motor Company
Location: Malvern, Worcestershire
Completion: June 2022
Installation: Pair of Proswing Automatic Door Operators
The Morgan Motor Company is a name synonymous with British automotive craftsmanship. Known for combining traditional hand-built quality with modern engineering, Morgan’s vehicles are a unique expression of heritage and innovation. So when we were invited to work on the Morgan Experience Centre, it was clear that our solution needed to reflect that same balance.
We were tasked with automating a set of swing doors at the entrance to the Morgan Experience Centre—a space designed to welcome visitors into the world of Morgan with elegance and efficiency. The brief was simple: modern functionality without compromising the classic aesthetic of the space.
To meet that challenge, we installed a pair of Proswing automatic door operators, a product that offers a low-profile, highly reliable solution ideal for heritage and high-end environments. With whisper-quiet operation and sleek housing, the Proswing system complemented the architecture of the centre without drawing attention away from the carefully curated surroundings.
From order to installation, the project moved quickly. We received the green light in May 2022 and completed the installation the following month. The result is a seamless, intuitive entry experience that aligns with Morgan’s commitment to craftsmanship and customer care.
It was a privilege to contribute to a brand with such a storied legacy, and we’re proud that Prosale’s work now plays a small role in welcoming guests to the home of Morgan.
If you’d like to see what the Proswing could do for your entrance solutions, check out the range of swing operators here.
